MAJOR ANNOUNCEMENT: We’re starting something new

 In dfs, NFL, NFL Data

I’ve been through some exciting moments in my “career.” I’ve written very important news blurbs about punters and second-string lineman. I’ve marched through the streets of Manhattan, demanding our freedom to play fantasy sports on the internet (#howhumiliating). I’ve been able to use phrases such as “pants off sex,” “skin to fur” and “shower narrative” as part of this alleged job.

But today marks by far the most exciting moment to date. I’m getting to bet on both myself and the one person in football I’d bet everything I have on – Evan Silva. I can say without a hint of exaggeration that Evan is the best football analyst I’ve ever encountered, fantasy or real. He’s truly gifted at breaking down football and one of the hardest workers I’ve seen, which is a unique combo.

Together Evan and I are starting a brand new and independent football site called Establish The Run where we will do what we do best. That means writing and talking about what will happen on the football field at the most thorough and actionable level. It means Silva’s irreplaceable Matchups Column, live shows with Evan and I on Friday nights and Sunday mornings, an obsession with preseason football and tons more.

I honestly don’t know how this journey will go, but I do know this feels right. Evan and I will decide what is and what isn’t important for our subscribers to read. We will decide how to present information. We will decide who will join us on the team. It will be our brand of football analysis to the max and I humbly believe there is a ton of value in that.

Today marks a soft launch at EstablishTheRun, you can get a ton more information about our plan and our team by clicking here.

The full launch will come in a couple weeks. If you have more questions, I hosted a Periscope through my Twitter last week. Also please follow @EstablishTheRun on Twitter for updates.

Genuine thanks to all of you for the support over the last decade. Now it’s time to run some halfback dives into 8-man fronts.

#EstablishIt

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Showing 16 comments
  • Steven Young
    Reply

    Your brand as well as Evan’s is so strong that I didn’t even read what the site was going to offer. Just went to get my credit card and make my contribution. You guys have done a lot for the industry and not that I have any results to show for it, I feel like I’m a much more well rounded player then I was before. Congrats to the both of you and I’m sure it will be a success.

  • Joel Aguilar
    Reply

    bruh congrats man!!! but $180????? That means I would have to win $180 in the season just to break even. Not everyone is a high roller. You going to have any discount specials to cater to the low income folk?

    • Adam Levitan
      Reply

      Totally understand this isn’t for everyone. I personally believe the price reflects the value of the content. We will have cheaper packages and free content as well.

  • Rocoso
    Reply

    What happens with “Square Table?”

    • Adam Levitan
      Reply

      I love JM and love his site. But unfortunately I won’t be doing the Friday night show anymore on One Week Season. I’ll be doing a Friday night show with Evan on EstablishTheRun.

  • Rekyt
    Reply

    Still going to do the Expert Square table with JM?!

    • Adam Levitan
      Reply

      Unfortunately no. I love JM and his site, but will be doing the Friday night show with Evan on EstablishTheRun.

  • @BeitkoBlitz
    Reply

    $180? You get Silva+ LeviTan for $11 a weekend?? WOW! Thank you guys! Can’t wait to get started. 66 more days! And I say no freebies. Unfair to the paying customers 😁

  • Keith
    Reply

    I was curious if any form of took like fantasy labs would be included with the 180 dollar package? I love following you guys, but 180 is a lot for citations from sources rather than access to the whole source.

    • Adam Levitan
      Reply

      Not sure exactly what you’re asking, but there won’t be tools on EstablishTheRun in Y1. As for citations from sources, ETR will be all original content. No sources needed.

  • Robert Anderson
    Reply

    Congrats! Will you still be doing The Edge podcast?

    • Adam Levitan
      Reply

      Yep, still doing Edge.

      • Chris Leisering
        Reply

        Will there be an Establish the Run podcast?

        • Adam Levitan
          Reply

          When NFL is not in-season, we will have a free podcast. Once the season starts, most of our shows will be behind the paywall. All Preseason DFS shows will be behind the paywall of that package.

  • Luke
    Reply

    Adam- What are you offering on the website that is different from DK Playbook and The Edge pod? I get with the website we are getting a bunch of stuff from Evan regarding season long stuff, but it seems like you will still have content available that you did before in the same places it was offered.

    • Adam Levitan
      Reply

      Hey Luke – I think the biggest thing with me is the Friday night show with Evan and the Sunday morning live stream. Will be going far further in-depth there. ETR users will also have access to my ownership projections and analysis of Hermsmeyer’s buy-low model. We will also have a Preseason DFS package I’m excited about (note separate from the in-season package). As time goes on, more and more of my content will exclusively be on ETR. Hope that helps.

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